SuperStock is gaining an ever increasing popularity in the UK with six main race events across the country, and with a few other special events to boot, each one drawing crowds in excess of 250k+. And this is without the international TV (Sky Sports) and media coverage pre and post event! Huge!
With businesses looking for new ways to engage audiences, powerboat racing can give you the required and often much needed 'content' for an effective content marketing strategy - building a brand story around your sponsorship of such an exciting sport - which is proving ever more a core channel in brand building and online marketing.
With the additional benefit of live events to engage audiences and customers on the ground, it's a great low cost of entry sponsorship to test things out with, particularly if you are seeking international brand visibility.
Speaking to one of the powerboat pilots, Andy Wilby (@andywilby22), who manages the Typhoo boat, he has had his mate over on business in China emailing him about the fact that he is on their TV in a Beijing hotel, having been interviewed about the UK race event the weekend before!
I'm just hoping my back holds out if I do get taken out on the Thames for a ride of a lifetime!