Free google tools everyone can use for business growth, Sales, marketing, product development AND MORE
What better way to do this then with free tools that you can access online, that give your team powerful insights, often using real-time data, without any real cost apart from the time it takes to learn how to use them and extract the data.
Why not arm all staff with relevant tools - from the finance department to recruitment and the sales team - as better access to information is a powerful tool in itself when used correctly, and you never know where that next 'big idea' could come from.
Here we look at just a few examples of what's out there, but it's always great to hear your thoughts and tips in the comments below.
A Few Free ONLINE Tools:
Just FYI - 'keywords' are words that people input into the Google search bar to pull information from the web (usually from websites). For example, 'flights to Paris' contains the keywords 'flights' and 'Paris', which is what Google will use to return the most relevant information to the user at the time, and often most relevant to the location from which they enter the 'keyword search term' into the search box.
Google Adwords has number of useful tools hidden inside. AdWords is Google advertising platforms (aka Pay-Per-Click ads). All you need is a free Google account (or to register an email account with Google) to access the range free of website analytics and advertising tools (you can even get a free Google email address here).
Once you have your Google account you can then login to AdWords and look under 'tools' tab at the top of the page. Remember, you don't have to spend any money on advertising to use this tool, but have a look at 'keyword planner' under 'tools'. Here you will find a number of 'keyword tools' that will allow you find out the search volume (or number of monthly searches for a keyword or group of keywords) for a term - e.g. the term 'dog food' is entered into Google 9,900 times each month by people in the UK. This is great if you want to understand what kind of terms are popular or not. And great if, for example, you want to see how popular a specific keyword term is in one country or another, or what term people are using to search for a specific kind of product (e.g. more people may search for flight to Paris rather than flights to Paris, which makes one search term more valuable than another).
Moving on from this is the Google Trends tool. Similar to Google keyword tools, but this time you can see how the search volume for a keyword fluctuates over a period of time. So great if you want to map out when to spend money on marketing a product throughout the year, as here you can check seasonality of a search term. There are also all sorts of interesting trending data you can pull from here too, so have a play!
Lastly, one for inspiration, is Google Think Insights, which is where you can sign-up for their newsletter or visit the site to find out about new Google tools (such as brand impressions, which is a really cool way to find out about a brand and what they are up to online), access marketing information and thinking, but also access the suite of existing Google tools and news.
All in all, I think Google does a great job of providing access to information in some interesting ways. All easy to use once you get in the swing of it and often it's just addictive taking a look at how a new trend is taking off. Beware though, most of this is geared towards you spending money on Google ads as a business at some point, so get what you need from it (especially whilst it's free!).
Any questions? Contact me directly.