I love this quote as I often look around at successful business people, politicians and creators (actors, artists, musicians etc.) and wonder how did they make it big, how lucky were they to launch that hugely successful product, platform, land that role or hit that shot ?
In my view luck is what you make it or as quoted, a residue of design. It's the same when it comes to growing your business. Yes you can get 'lucky' to a degree and land that big contract or launch that next big product consumers 'must have', but in reality and underneath it all, there is always a huge amount of planning, analysing and optimising that goes into nearly every successful venture that you see around you.
A lot of ideas are not a 'light-bulb' moment of the creator that came out of the blue whilst in the shower one day...
So, all things considered, when you have developed an idea, have a solid strategy and process in place, luck will become a side effect of persistence, good planning and process. As when all things are in order then the outcome should be what you intended, be it a successful business, an Oscar winning performance or a time machine (well maybe not the last one!).
What's your thoughts on business strategy, how do keep your perspective fresh and innovative thinking alive?
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